LifeProof Prove It In-Store Progam

Shopper Marketing / Retail Program

LifeProof and Best Buy partnered together to bring consumers a program to push themselves and their phone case to the extreme. When purchasing a LifeProof FRE case at Best Buy, consumers were treated to an $80 credit to go on an adventure, record the memories with their phone, and to share it socially so they could PROVE IT.

Work completed at Jacobson/Rost
Creative Director: Janson Straub
Copywriter: Christina Honan

In-store poster

In-store poster

Field Marketing Rep Program Guide

Field Marketing Rep Program Guide