Retail Design / Identity / Packaging
Londo Mondo is a boutique, high-end swimsuit store located in the Gold Coast of Chicago. The goal of this rebrand is to give the gutsy brand a feisty, fearless, and imaginative refresh.
Through use of a bright color palette and bold pattern, I created a brand that gives Londo Mondo an edgy and exciting identity. The jellyfish logo was developed to embody the alluring but feisty personality of this swimsuit store while the collateral was designed to play with the tease and reveal juxtaposition that a swimsuit does so well.